Tip Sheet: Capturing, Analyzing, and Using Qualitative Data

Tip sheet summarizing ways of analyzing and reporting data collected in interviews, focus groups, and surveys

Qualitative (narrative) data collected from interviews, focus groups, or open-ended questions on surveys can be very useful in program design and evaluation. Qualitative methods are well suited to situations when your questions are complex or unstructured, or when you are seeking a nuanced understanding of people’s attitudes and experiences. Methods of capturing, analyzing, and reporting on qualitative findings are not always straightforward. Use this tip sheet to help plan your approach. This resource is part of YDEKC’s Measurement Toolkit.